Mark Manson
@IamMarkManson
3.06MSubs
JanDec
Careers at Dragonfruit
Make videos that make people smarter.
Dragonfruit is a YouTube agency, full-stack studio, and IP development lab all in one. We spend our time building organic YouTube channels for the world's best educational creators and mission-driven brands — and we're looking for the right people to come help us do it.
Why we exist
Compete with the bullsh*t.
Dragonfruit's long-term mission is to advance human flourishing by changing the way people share and consume information.
We don't believe we can solve any of humanity's biggest problems — climate change, wealth inequality, corruption — if our information systems are run by profit-driven algorithms.
Unlike other social agencies or YouTube businesses, we reject a creator economy that only trades viewers' time and attention for rapid-fire dopamine. We see views and subscribers not as an end in themselves, but as a means of increasing human flourishing.
YouTube is now the second-largest social platform, the second-largest search engine, and holds the largest share of TV viewership of any platform. How its content is made has real consequences for society. Our first step is building, empowering, and amplifying educational YouTube brands through high-impact attention.
Our 10-Year Plan
- Step 1 — Build the networkBring together the most talented, purpose-driven creators, creatives, and brands to become the largest producer and distributor of viral-educational content on the platform.
- Step 2 — Original IPUse our expertise and production capabilities to generate a slate of premium original educational IP — the HBO Original Documentaries of YouTube.
- Step 3 — Talent agency for educatorsLaunch the first management company / talent agency for educators, growing real experts, scientists, practitioners, and activists into household names.
- Step 4 — Research instituteLaunch a non-profit research institute to study human attention and learning and improve global information systems.
What we do
Universities have departments. We have niches.
We don't spread thin chasing every trend. We go deep in a handful of worlds — learning each one well enough to make work experts respect and audiences can't stop watching.
Personal Development & Relationships
and more…
Content & Creativity
Health & Wellness
Business & Entrepreneurship
More worlds on the way
- STEM
- History
- Literature
Who we are
Meet Our Founders
Adrian| CEO
I studied psychology, theater, and screenwriting at USC. What pulled me in across all three was the same thing — the intersection of art and visual media with real human experience.
After graduating, I joined the Peace Corps and spent two years teaching in a rural high school in the Dominican Republic. It cemented how much I cared about education and educational outcomes — and how broken public education systems can be, in the DR and the US alike.
Back in LA I chased screenwriting, got into the Hollywood pipeline, and hit the same wall: an old, bureaucratic system where almost no one cared about quality or impact. So I gave up the respectable path and figured I'd just write indie scripts and be a barista.
Then my friend Michael Lim asked me to write scripts for a YouTube channel. I didn't even know educational YouTube existed. It was storytelling and visual media, but genuinely educational and valuable, and a single script could reach millions instead of 30 kids in a classroom. I got obsessed.
Dragonfruit grew by referral, channel after channel. Now we have a team of over 100 and more than 15M subscribers under management. But from day one we had one rule that never wavered: only educational creators, only educational content. That single constraint became our edge and is why we're where we are today.
Michael| Advisor
I started out teaching high-school math through Teach for America, then spent a couple of years as a management consultant at Bain & Company — where I became fascinated by the creator economy and the idea that individuals, not institutions, could educate the world without anyone's permission.
So I took the leap into content. Mr. Beast hired me to launch Beast Philanthropy, and as creative director I built it from the very first video to 8 million subscribers — giving away laptops, running disaster relief, and building wells in Cameroon along the way.
I co-founded Dragonfruit with my best friend Adrian, then joined Alex and Leila Hormozi to lead content for acquisition.com. We grew Alex's channel from 250K to 3.6 million subscribers and helped him set the Guinness World Record for the fastest-selling non-fiction book of all time.
Today I'm Chief of Staff and VP of Media at Owner, a billion-dollar platform helping local restaurants compete with the big chains. I advise Dragonfruit on everything that journey taught me: do big things worth talking about, point your best people at the real constraints, and stay obsessively close to the work.
The people behind the work
Our Leadership Team
Brendan Butler
Chief of Staff
A media and digital strategist with an MBA from USC who advised top entertainment and Fortune 100 companies while at McKinsey, traded markets at Citigroup, and worked across UTA, Peacock, Disney, and Warner Bros. Discovery.
LinkedIn — Brendan Butler (opens in a new tab)
Emily Jenkins
Head of Innovation
Spent a decade leading creative at Moonbug, Guru Studio, and Entertainment One — overseeing 300+ episodes of CoComelon and launching the Shorts vertical that made Moonbug YouTube's #1 Made-for-Kids Shorts provider. Her short film also won Best Short at the Canadian Film Fest.
LinkedIn — Emily Jenkins (opens in a new tab)
Filup Molina
Executive Creative Director
Founded and grew New Rockstars from 0 to 4M subscribers (accompanied by a New York Times profile), led MrBeast's record-breaking $4M “Beast Olympics,” and served as VP of Creative at Jellysmack — plus a Sundance-premiered, ScreenCraft-winning screenwriter and VidCon speaker.
LinkedIn — Filup Molina (opens in a new tab)
Yazan Saif
Head of Post-Production
Honed his craft across media and cultural institutions in Australia and the Maldives, with a BA in Audio Production from Collarts — and rose from Editor to Head of Post-Production in one of Dragonfruit's sharpest internal growth trajectories.
LinkedIn — Yazan Saif (opens in a new tab)
Join the team
Open roles
If you're exceptional at your craft and care about making the internet smarter, we want to meet you.
- Full-timeRemote
YouTube Creative Director
$100,000–$160,000
Partner with high-profile creators and brands to shape viral-educational long-form video — owning strategy, art direction, and optimization across the whole production.
- Full-timeRemote
Executive Producer, YouTube
$120,000–$160,000
Lead live-action production end to end: build scalable systems, run crews and vendors, and partner with creative directors to pull off ambitious formats.
- Full-timeRemote
YouTube Scriptwriter
$75,000–$90,000
Write scripts that fuse editorial storytelling with persuasive copywriting — engineered for retention across our roster of top creators and brands.
- Full-timeRemote
YouTube Producer
$75,000–$90,000
Own operational excellence across 3–5 client channels and hundreds of videos — the systems, documentation, and project management that keep quality high at scale.
If you're interested in learning more about these roles — or you want to pitch us on a different role you'd be great for — hit us up at admin@dragonfruitmedia.co. (I promise we check every email that comes through.)